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Technology Assets, LLC (“Global Asset,” “we” or “us”) wants you to be familiar with how we collect, use, and disclose information.  This Privacy Policy describes our practices in connection with information that we collect through:

Collectively, we refer to the websites, social media pages, Apps, communications, and offline business interactions as the “Services.”

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please see “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” below, for more information about our privacy practices and your rights.

Personal Information

Personal Information” is information that identifies you as an individual or relates to an identifiable individual.  We collect Personal Information through or in connection with the Services, such as:

Collection of Personal Information

We and our service providers collect Personal Information in a variety of ways, including: 

If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We and our service providers use Personal Information for the following purposes:

Disclosure of Personal Information

We disclose Personal Information:

Other Uses and Disclosures

We may also use and disclose Personal Information as we believe to be necessary or appropriate:  (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, and for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety, or property, and/or that of you or others.  We may use, disclose, or transfer Personal Information to a third party in connection with any proposed or actual reorganization, bankruptcy, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our assets or stock.

OTHER Information

Other Information” is information that does not reveal your specific identity or directly relate to an identifiable individual.  We and our service providers may collect and use Other Information in a variety of ways, including:

Uses and Disclosures of Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law.  If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information, as detailed in this Privacy Policy.  In some instances, we may combine Other Information with Personal Information.  If we do, we will treat the combined information as Personal Information as long as it is combined.

security

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization.  Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

RETENTION PERIOD

We retain Personal Information for as long as needed or permitted to fulfill the purpose(s) for which it was obtained, including to satisfy any legal, compliance, accounting, or reporting requirements, and consistent with applicable law.  The criteria used to determine our retention periods include:

THIRD-PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating a website or service to which the Services link.  The inclusion of a link on the Services does not imply our endorsement of the linked site or service.  In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, RIM, or any other social media platform, operating system provider, app provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Apps or our Social Media Pages.

YOUR CHOICES

If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by using the unsubscribe link provided at the bottom of each such email.  If you opt out, we may still send you important administrative messages, from which you cannot opt out.

If you prefer that we discontinue sharing your Personal Information on a going-forward basis with third parties for their direct marketing purposes, you may opt out of the sharing by contacting us at info@globalassetonline.com.

You can update your Personal Information by contacting customer service at info@globalassetonline.com.

For California, Colorado, Connecticut, Utah, and Virginia residents:  Please see “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” below, for additional information about your rights.

For Nevada residents:  To opt out of the sale of your Personal Information, if applicable, please email us at info@globalassetonline.com.

use of THE Services by MINORS

The Services are not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from such individuals.

Jurisdiction and CROSS-BORDER TRANSFER

We are located in the United States.  We may store and process your Personal Information in any country where we have facilities or in which we engage service providers.  By using the Services, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. 

SENSITIVE INFORMATION

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) on or through the Services or otherwise to us.

THIRD-PARTY PAYMENT SERVICE

The Services may provide functionality allowing you to make payments using a third-party payment service with which you have created your own account.  When you use such a service to make a payment to us, your Personal Information will be collected by such third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy.  We have no control over, and are not responsible for, any such third party’s collection, use, or disclosure of your Personal Information.

UPDATES TO THIS PRIVACY POLICY

The “UPDATED” or “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services. 

CONTACT US

If you have any questions about this Privacy Policy, please contact us at info@globalassetonline.com or at

Technology Assets, LLC

Attention: CFO

1815 Monetary Ln Ste 100

Carrollton, TX 75006

Telephone: (972) 695-8600

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

ADDITIONAL INFORMATION FOR RESIDENTS OF CALIFORNIA, COLORADO, CONNECTICUT, UTAH, AND VIRGINIA

This section supplements the above Privacy Policy and provides additional details regarding our collection, use, and disclosure of Personal Information relating to residents of California, Colorado, Connecticut, Utah, and Virginia.

Collection, Disclosure, Sale, Sharing, and Processing of Personal Information

The following chart details which categories of Personal Information we collect, process, and disclose, including for purposes of targeted advertising. 

Categories of Personal InformationDisclosed to Which Categories of Third Parties for Operational Business PurposesSold to Which Categories of Third PartiesShared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted AdvertisingProcessing Purposes (see “Use of Personal Information” above for a detailed description of each Processing Purpose)
Identifiers, such as name, contact information, online identifiers, and account credentials  Our service providersNone  Ad networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Personal information as defined in the California customer records law, such as name, contact information, and payment information  Our service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Commercial information, such as transaction information and purchase historyOur service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Internet or network activity information, such as browsing history and interactions with our websiteOur service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristicsOur service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes

Individual Rights and Requests

Subject to applicable law, you may make the following requests:

  1. You may request to know whether we process your Personal Information and to access such Personal Information.
    • a. If you are a California resident, you may request the following information:
      • i. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
      • ii. The business or commercial purpose for collecting, selling, or sharing Personal Information about you;
      • iii. The categories of Personal Information about you that we sold or shared and the categories of third parties to whom we sold or shared such Personal Information; and
      • iv. The categories of Personal Information about you that we otherwise disclosed and the categories of third parties to whom we disclosed such Personal Information.
  2. The categories of Personal Information about you that we otherwise disclosed and the categories of third parties to whom we disclosed such Personal Information.
  3. You may request to correct inaccuracies in your Personal Information.
  4. You may request to have your Personal Information deleted.
  5. You may request to receive a copy of your Personal Information, including, where applicable, in a portable format.
  6. You may request to opt out of the “sale” of your Personal Information.
  7. You may request to opt out of targeted advertising, including the “sharing” of your Personal Information for purposes of cross-context behavioral advertising.

We will not unlawfully discriminate against you for exercising your rights under applicable privacy law.  To make a privacy request, please contact us at info@globalassetonline.com stating your specific request. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request.  We may need to request additional Personal Information from you, such as name, email address, or phone number, in order to verify your identity and protect against fraudulent requests.  If you make a request to delete, we may ask you to confirm your request before we delete your Personal Information.

To request to opt out of any future “sales” of your Personal Information and/or “sharing” of your Personal Information for purposes of cross-context behavioral advertising or any future processing for purposes of targeted advertising, please contact us at info@globalassetonline.com.

Appeal Process

If you are a resident of Colorado, Connecticut, or Virginia and we refuse to take action on your request, you may appeal our refusal within a reasonable period after you have received notice of the refusal.  You may file an appeal by contacting us at info@globalassetonline.com.

Authorized Agents

If an agent would like to make a request on your behalf as permitted under applicable law, they may use the submission methods outlined above.  As part of our verification process, we may request that the agent provide proof concerning their status as an authorized agent.  In addition, we may require that you verify your identity as described above or confirm that you provided the agent permission to submit the request.

De-Identified Information

If we maintain or use de-identified information, we will continue to maintain and use it only in a de-identified fashion and will not attempt to re-identify the information.

Global Asset LLC Cookie Policy

This cookie policy ("Cookie Policy") describes the use of Cookies (as defined below) by Technology Assets, LLC (“Global Asset," "we," "us," or "our," if not explicitly referring to one company”), on its website located at globalassetonline.com) (“Sites”).

Please remember that your use of the Sites is at all times subject to the Website Terms and Conditions and Privacy Policies located at each respective website. Any terms we use in this Cookie Policy without defining them have the definitions given to them in the Website Terms and Conditions and the Global Asset Privacy Policy.

HOW GLOBAL ASSET USES COOKIES

The Sites use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage. Cookies are small files -- usually consisting of letters and numbers -- placed on Your Device, when you use that device to visit a Site. We will refer to cookies and similar technologies simply as "Cookies" for the remainder of this Cookie Policy. We use Cookies to enable our servers to recognize your web browser and tell us how and when you visit and otherwise use the Sites through the internet, to analyze trends, and to learn about our user base.

We may combine non-personally identifiable information collected through Cookies with other Personal Information that we have about you, for example, to tell us who you are or whether you have an account. We may also supplement the information we collect from you with information received from third parties in order to enhance our Sites, or to offer you information that we believe may be of interest to you. Where we use Cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information, the applicable Privacy Policy will apply in addition to this Cookie Policy.

You can control and/or delete Cookies as you wish -- for details, see www.aboutcookies.org. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. You can delete all Cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. We strongly recommend that you leave Cookies active, because they enable you to take advantage of the most attractive features of the Sites.

Please reference the chart and general description below to learn more about the kinds of cookies we use and for what purpose.

SHARING OF INFORMATION

Essential Cookies are Cookies that are required to provide you with features or services that you have requested. For example, Cookies that enable you to log into secure areas of our Site or use a shopping cart. Disabling these Cookies will encumber the Sites' performance and may make certain features and services unavailable.

Functionality Cookies are used to recognize you when you return to our Sites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

Analytical Cookies allow us to understand how visitors use our Site. This includes information about the number of visitors to the site, what pages visitors view on our site and how long visitors are viewing pages on the site. Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our Sites' content for those who engage with our advertising.

Third Party Cookies are Cookies placed by a third party on Your Device and may provide information to those third parties about browsing habits (including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked) that may help identify if certain services that such third parties provide are being used, identify your interests, retarget you, and serve advertisements that are relevant to you. We do not have control or access to such Cookies. If you look at one page on our Sites, an advertisement may be delivered to you on our Services or on other sites, for products referenced on that page or for similar products and services. We do not engage in retargeted advertising for children users of our Sites.

Session Cookies and Persistent Cookies

The types of Cookies described above may be "Session Cookies" which are temporary Cookies that are only stored on Your Device while you are visiting our site or "Persistent Cookies" which are Cookies that are stored on Your Device for a period of time after you leave our site. The length of time a Persistent Cookie stays on your Device varies from Cookie to Cookie. We use Persistent Cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time, and measure the effectiveness of advertising efforts. Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Sites do not support Do Not Track requests at this time.

WHAT IS GOOGLE ANALYTICS AND HOW IS IT USED?

Our Sites use Google Analytics, a web analysis service provided by Google Inc. ("Google") which is based on Cookie technology. The information generated by the Cookie is usually sent to a Google server in the USA, where it is stored. On behalf of Global Asset, Google will use the generated information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

MANAGING COOKIE SETTINGS

You can decide whether or not to accept Cookies. One way you can do this is through your internet browser's settings. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit: www.aboutcookies.com .

To explore what Cookie setting are available to you, look in the "preferences" or "options" section of your browser's menu.

If you have any queries regarding this Cookie Policy please contact us at info@globalassetonline.com.

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Green IT and Sustainable Technology | Global Asset Scroll down arrow
ITAD

Green IT and Sustainable Technology: Environmental Responsibility Meets Business Value

Sustainability has evolved from corporate social responsibility checkbox to strategic business imperative. Investors increasingly evaluate companies on ESG metrics. Customers prefer environmentally responsible vendors. Employees want to work for organizations aligned with their values.

Green IT initiatives deliver measurable environmental benefits while generating tangible business value. Energy-efficient infrastructure reduces operating costs. Extended equipment lifecycles decrease capital expenditures. Strategic e-waste reduction through professional IT asset disposition converts compliance obligations into revenue opportunities.

Why Green IT Matters to Business Success

Environmental sustainability has become a business differentiator, affecting everything from investor relations to talent recruitment. Understanding these drivers helps IT leaders build cases for green IT initiatives.

ESG Reporting and Investor Expectations: Major institutional investors now require ESG disclosures as part of investment decisions. Companies with strong environmental performance often receive better financing terms and higher valuations. IT operations represent significant portions of corporate carbon footprints, making green IT initiatives critical to overall ESG performance.

Customer Preferences and Brand Value: B2B customers increasingly factor environmental practices into vendor selection. RFPs routinely include sustainability questions. Companies demonstrating commitment to sustainable technology practices win business from environmentally conscious buyers while strengthening brand reputation.

Regulatory Compliance: Environmental regulations continue expanding. E-waste disposal restrictions, energy efficiency standards, and carbon reporting requirements create compliance obligations. Proactive green IT initiatives often exceed minimum requirements while positioning organizations ahead of regulatory curves.

Operational Cost Reduction: Environmental efficiency correlates with financial efficiency. Energy-efficient data centers reduce utility costs. Extended equipment lifecycles decrease capital spending. Optimized e-waste reduction through IT equipment remarketing generates revenue offsetting disposal costs.

Energy-Efficient Infrastructure and Operations

IT infrastructure consumes enormous energy—data centers alone account for 1-2% of global electricity use. Energy efficiency improvements deliver immediate cost savings while reducing environmental impact.

Data Center Optimization: Modern data centers achieve dramatic efficiency improvements through hot/cold aisle containment, optimized cooling systems, and intelligent workload distribution. Virtualization and containerization increase server utilization rates, reducing hardware requirements and associated energy consumption.

Cloud Migration Benefits: Cloud providers operate at scales enabling efficiency levels impossible for individual organizations. Moving appropriate workloads to cloud platforms uses these economies of scale for both cost and environmental benefits.

Energy-Efficient Hardware: EPEAT-registered and Energy Star certified equipment consumes significantly less power than conventional alternatives. While initial costs may be higher, lifetime energy savings typically provide positive ROI within equipment lifecycles.

Power Management: Automated power management policies reduce energy waste from idle equipment. Desktop power settings, automated shutdowns during non-business hours, and server consolidation eliminate unnecessary consumption.

Sustainable Procurement and Lifecycle Management

Green IT begins with procurement decisions affecting equipment throughout lifecycles. Strategic procurement enables sustainable technology practices from acquisition through disposition.

Lifecycle Assessment in Procurement: Evaluate total environmental impact when selecting equipment—manufacturing processes, transportation, operational energy consumption, and end-of-life disposition. Products designed for longevity, repairability, and recyclability provide better lifecycle environmental performance.

Standardization Benefits: Equipment standardization simplifies maintenance, extends useful life through parts commonality, and improves remarketing value. Diverse equipment portfolios create support inefficiencies while complicating e-waste reduction efforts.

Extended Lifecycles Through Maintenance: Proper maintenance extends equipment useful life, deferring replacement and associated environmental costs. Upgrading components—adding RAM, replacing storage with SSDs—often provides performance improvements approaching new equipment at fraction of cost and environmental impact.

E-Waste Reduction Through Strategic ITAD

Electronic waste represents one of fastest-growing waste streams globally while containing both valuable materials and toxic substances requiring proper handling. Strategic IT asset disposition converts e-waste challenges into environmental and business opportunities.

Circular Economy Principles: IT equipment remarketing extends product lifecycles by finding second-use applications for retired equipment. Rather than extracting new materials and manufacturing new products, circular economy approaches maximize value from existing resources through reuse and refurbishment.

Material Recovery and Recycling: Equipment beyond economical refurbishment still contains valuable materials—precious metals, rare earth elements, recyclable plastics. Professional recycling through R2-certified facilities ensures maximum material recovery while preventing environmental contamination.

Data Security and Environmental Responsibility: Sustainable technology practices must never compromise data security. Secure data destruction following NIST 800-88 guidelines enables environmentally responsible disposition without creating data breach risks.

Responsible Recycling Certification: R2 (Responsible Recycling) and e-Stewards certifications ensure ITAD providers meet rigorous environmental and data security standards. These certifications provide assurance that retired equipment receives proper handling.

Measuring and Reporting Environmental Impact

Effective green IT initiatives require measurement demonstrating both environmental impact and business value. Metrics enable continuous improvement while supporting ESG reporting requirements.

Carbon Footprint Measurement: Calculate IT-related carbon emissions including electricity consumption, equipment manufacturing impacts, and transportation. Many organizations find IT represents 20-40% of total corporate carbon footprint, making it critical to reduction strategies.

Energy Consumption Tracking: Monitor data center PUE (Power Usage Effectiveness), desktop energy consumption, and cloud service environmental impacts. Baseline measurements enable tracking improvement over time.

E-Waste Metrics: Track equipment disposition through remarketing, recycling, and landfill. Measure remarketing rates, material recovery percentages, and landfill diversion rates. Progressive organizations target 90%+ landfill diversion through aggressive remarketing and responsible recycling.

Cost Savings Documentation: Quantify financial benefits from energy efficiency, extended lifecycles, and IT equipment remarketing revenue. Demonstrating business value alongside environmental benefits builds support for continued green IT investment.

How Global Asset Enables Sustainable Technology Practices

Implementing green IT initiatives requires expertise in environmentally responsible disposition. Global Asset provides ITAD solutions delivering both environmental and business benefits.

Sustainable ITAD Services: Our R2-certified processes maximize equipment remarketing while ensuring responsible recycling for items beyond reuse. We provide detailed reporting documenting environmental impact including landfill diversion rates, material recovery, and carbon footprint reduction.

Transparent Environmental Reporting: Our detailed disposition reporting supports ESG disclosures with specific data on equipment remarketing, recycling rates, material recovery, and estimated carbon impact.

Value Recovery: Environmental responsibility and business value align through our remarketing services. By maximizing equipment remarketing and material recovery, we generate returns that offset new equipment costs while achieving environmental objectives.

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Contact us to discuss sustainable ITAD solutions that benefit both your organization and the environment.

FAQS

Green IT FAQs: What Organizations Need to Know

Energy-efficient infrastructure typically reduces utility costs by 20-40%. Extended equipment lifecycles decrease capital spending by 15-30%. E-waste reduction through strategic remarketing can generate 15-30% of original equipment value. Combined, green IT initiatives often reduce total IT costs by 20-35%.

R2 (Responsible Recycling) certification ensures ITAD providers meet rigorous environmental and data security standards. R2-certified facilities follow documented processes for data destruction, material recovery, and environmental protection. This certification provides assurance your retired equipment receives proper handling.

IT carbon footprint includes electricity consumption (data centers, desktops, network equipment), equipment manufacturing impacts (embodied carbon), and transportation. Many organizations use tools like the Greenhouse Gas Protocol or work with sustainability consultants to calculate IT emissions.

Remarketing extends product lifecycles by finding second-use applications rather than manufacturing new equipment. This circular economy approach maximizes value from existing resources, reduces material extraction, avoids manufacturing emissions, and diverts equipment from landfills.
Green IT initiatives deliver environmental benefits while generating measurable business value through cost reduction and competitive differentiation.