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Technology Assets, LLC (“Global Asset,” “we” or “us”) wants you to be familiar with how we collect, use, and disclose information.  This Privacy Policy describes our practices in connection with information that we collect through:

Collectively, we refer to the websites, social media pages, Apps, communications, and offline business interactions as the “Services.”

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please see “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” below, for more information about our privacy practices and your rights.

Personal Information

Personal Information” is information that identifies you as an individual or relates to an identifiable individual.  We collect Personal Information through or in connection with the Services, such as:

Collection of Personal Information

We and our service providers collect Personal Information in a variety of ways, including: 

If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We and our service providers use Personal Information for the following purposes:

Disclosure of Personal Information

We disclose Personal Information:

Other Uses and Disclosures

We may also use and disclose Personal Information as we believe to be necessary or appropriate:  (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, and for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety, or property, and/or that of you or others.  We may use, disclose, or transfer Personal Information to a third party in connection with any proposed or actual reorganization, bankruptcy, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our assets or stock.

OTHER Information

Other Information” is information that does not reveal your specific identity or directly relate to an identifiable individual.  We and our service providers may collect and use Other Information in a variety of ways, including:

Uses and Disclosures of Other Information

We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law.  If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information, as detailed in this Privacy Policy.  In some instances, we may combine Other Information with Personal Information.  If we do, we will treat the combined information as Personal Information as long as it is combined.

security

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization.  Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.

RETENTION PERIOD

We retain Personal Information for as long as needed or permitted to fulfill the purpose(s) for which it was obtained, including to satisfy any legal, compliance, accounting, or reporting requirements, and consistent with applicable law.  The criteria used to determine our retention periods include:

THIRD-PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating a website or service to which the Services link.  The inclusion of a link on the Services does not imply our endorsement of the linked site or service.  In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, RIM, or any other social media platform, operating system provider, app provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Apps or our Social Media Pages.

YOUR CHOICES

If you no longer want to receive marketing related emails from us on a going-forward basis, you may opt out by using the unsubscribe link provided at the bottom of each such email.  If you opt out, we may still send you important administrative messages, from which you cannot opt out.

If you prefer that we discontinue sharing your Personal Information on a going-forward basis with third parties for their direct marketing purposes, you may opt out of the sharing by contacting us at info@globalassetonline.com.

You can update your Personal Information by contacting customer service at info@globalassetonline.com.

For California, Colorado, Connecticut, Utah, and Virginia residents:  Please see “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” below, for additional information about your rights.

For Nevada residents:  To opt out of the sale of your Personal Information, if applicable, please email us at info@globalassetonline.com.

use of THE Services by MINORS

The Services are not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from such individuals.

Jurisdiction and CROSS-BORDER TRANSFER

We are located in the United States.  We may store and process your Personal Information in any country where we have facilities or in which we engage service providers.  By using the Services, you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. 

SENSITIVE INFORMATION

Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, or criminal background) on or through the Services or otherwise to us.

THIRD-PARTY PAYMENT SERVICE

The Services may provide functionality allowing you to make payments using a third-party payment service with which you have created your own account.  When you use such a service to make a payment to us, your Personal Information will be collected by such third party and not by us and will be subject to the third party’s privacy policy, rather than this Privacy Policy.  We have no control over, and are not responsible for, any such third party’s collection, use, or disclosure of your Personal Information.

UPDATES TO THIS PRIVACY POLICY

The “UPDATED” or “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised.  Any changes will become effective when we post the revised Privacy Policy on the Services. 

CONTACT US

If you have any questions about this Privacy Policy, please contact us at info@globalassetonline.com or at

Technology Assets, LLC

Attention: CFO

1815 Monetary Ln Ste 100

Carrollton, TX 75006

Telephone: (972) 695-8600

Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.

ADDITIONAL INFORMATION FOR RESIDENTS OF CALIFORNIA, COLORADO, CONNECTICUT, UTAH, AND VIRGINIA

This section supplements the above Privacy Policy and provides additional details regarding our collection, use, and disclosure of Personal Information relating to residents of California, Colorado, Connecticut, Utah, and Virginia.

Collection, Disclosure, Sale, Sharing, and Processing of Personal Information

The following chart details which categories of Personal Information we collect, process, and disclose, including for purposes of targeted advertising. 

Categories of Personal InformationDisclosed to Which Categories of Third Parties for Operational Business PurposesSold to Which Categories of Third PartiesShared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted AdvertisingProcessing Purposes (see “Use of Personal Information” above for a detailed description of each Processing Purpose)
Identifiers, such as name, contact information, online identifiers, and account credentials  Our service providersNone  Ad networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Personal information as defined in the California customer records law, such as name, contact information, and payment information  Our service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Commercial information, such as transaction information and purchase historyOur service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Internet or network activity information, such as browsing history and interactions with our websiteOur service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristicsOur service providersNoneAd networks and social media platforms• Providing the functionality of our Services and fulfilling your requests • Providing you with our marketing materials and facilitating social sharing • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes

Individual Rights and Requests

Subject to applicable law, you may make the following requests:

  1. You may request to know whether we process your Personal Information and to access such Personal Information.
    • a. If you are a California resident, you may request the following information:
      • i. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
      • ii. The business or commercial purpose for collecting, selling, or sharing Personal Information about you;
      • iii. The categories of Personal Information about you that we sold or shared and the categories of third parties to whom we sold or shared such Personal Information; and
      • iv. The categories of Personal Information about you that we otherwise disclosed and the categories of third parties to whom we disclosed such Personal Information.
  2. The categories of Personal Information about you that we otherwise disclosed and the categories of third parties to whom we disclosed such Personal Information.
  3. You may request to correct inaccuracies in your Personal Information.
  4. You may request to have your Personal Information deleted.
  5. You may request to receive a copy of your Personal Information, including, where applicable, in a portable format.
  6. You may request to opt out of the “sale” of your Personal Information.
  7. You may request to opt out of targeted advertising, including the “sharing” of your Personal Information for purposes of cross-context behavioral advertising.

We will not unlawfully discriminate against you for exercising your rights under applicable privacy law.  To make a privacy request, please contact us at info@globalassetonline.com stating your specific request. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request.  We may need to request additional Personal Information from you, such as name, email address, or phone number, in order to verify your identity and protect against fraudulent requests.  If you make a request to delete, we may ask you to confirm your request before we delete your Personal Information.

To request to opt out of any future “sales” of your Personal Information and/or “sharing” of your Personal Information for purposes of cross-context behavioral advertising or any future processing for purposes of targeted advertising, please contact us at info@globalassetonline.com.

Appeal Process

If you are a resident of Colorado, Connecticut, or Virginia and we refuse to take action on your request, you may appeal our refusal within a reasonable period after you have received notice of the refusal.  You may file an appeal by contacting us at info@globalassetonline.com.

Authorized Agents

If an agent would like to make a request on your behalf as permitted under applicable law, they may use the submission methods outlined above.  As part of our verification process, we may request that the agent provide proof concerning their status as an authorized agent.  In addition, we may require that you verify your identity as described above or confirm that you provided the agent permission to submit the request.

De-Identified Information

If we maintain or use de-identified information, we will continue to maintain and use it only in a de-identified fashion and will not attempt to re-identify the information.

Global Asset LLC Cookie Policy

This cookie policy ("Cookie Policy") describes the use of Cookies (as defined below) by Technology Assets, LLC (“Global Asset," "we," "us," or "our," if not explicitly referring to one company”), on its website located at globalassetonline.com) (“Sites”).

Please remember that your use of the Sites is at all times subject to the Website Terms and Conditions and Privacy Policies located at each respective website. Any terms we use in this Cookie Policy without defining them have the definitions given to them in the Website Terms and Conditions and the Global Asset Privacy Policy.

HOW GLOBAL ASSET USES COOKIES

The Sites use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage. Cookies are small files -- usually consisting of letters and numbers -- placed on Your Device, when you use that device to visit a Site. We will refer to cookies and similar technologies simply as "Cookies" for the remainder of this Cookie Policy. We use Cookies to enable our servers to recognize your web browser and tell us how and when you visit and otherwise use the Sites through the internet, to analyze trends, and to learn about our user base.

We may combine non-personally identifiable information collected through Cookies with other Personal Information that we have about you, for example, to tell us who you are or whether you have an account. We may also supplement the information we collect from you with information received from third parties in order to enhance our Sites, or to offer you information that we believe may be of interest to you. Where we use Cookies to collect information that is personally identifiable, or that can become personally identifiable if we combine it with other information, the applicable Privacy Policy will apply in addition to this Cookie Policy.

You can control and/or delete Cookies as you wish -- for details, see www.aboutcookies.org. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. You can delete all Cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. We strongly recommend that you leave Cookies active, because they enable you to take advantage of the most attractive features of the Sites.

Please reference the chart and general description below to learn more about the kinds of cookies we use and for what purpose.

SHARING OF INFORMATION

Essential Cookies are Cookies that are required to provide you with features or services that you have requested. For example, Cookies that enable you to log into secure areas of our Site or use a shopping cart. Disabling these Cookies will encumber the Sites' performance and may make certain features and services unavailable.

Functionality Cookies are used to recognize you when you return to our Sites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

Analytical Cookies allow us to understand how visitors use our Site. This includes information about the number of visitors to the site, what pages visitors view on our site and how long visitors are viewing pages on the site. Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our advertising campaigns and to optimize our Sites' content for those who engage with our advertising.

Third Party Cookies are Cookies placed by a third party on Your Device and may provide information to those third parties about browsing habits (including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked) that may help identify if certain services that such third parties provide are being used, identify your interests, retarget you, and serve advertisements that are relevant to you. We do not have control or access to such Cookies. If you look at one page on our Sites, an advertisement may be delivered to you on our Services or on other sites, for products referenced on that page or for similar products and services. We do not engage in retargeted advertising for children users of our Sites.

Session Cookies and Persistent Cookies

The types of Cookies described above may be "Session Cookies" which are temporary Cookies that are only stored on Your Device while you are visiting our site or "Persistent Cookies" which are Cookies that are stored on Your Device for a period of time after you leave our site. The length of time a Persistent Cookie stays on your Device varies from Cookie to Cookie. We use Persistent Cookies to store your preferences so that they are available for the next visit, and to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time, and measure the effectiveness of advertising efforts. Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Sites do not support Do Not Track requests at this time.

WHAT IS GOOGLE ANALYTICS AND HOW IS IT USED?

Our Sites use Google Analytics, a web analysis service provided by Google Inc. ("Google") which is based on Cookie technology. The information generated by the Cookie is usually sent to a Google server in the USA, where it is stored. On behalf of Global Asset, Google will use the generated information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with additional services connected with website and Internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

MANAGING COOKIE SETTINGS

You can decide whether or not to accept Cookies. One way you can do this is through your internet browser's settings. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit: www.aboutcookies.com .

To explore what Cookie setting are available to you, look in the "preferences" or "options" section of your browser's menu.

If you have any queries regarding this Cookie Policy please contact us at info@globalassetonline.com.

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How Leadership Drives Data Trust Across Your Organization Scroll down arrow
Cybersecurity

Building a Cybersecurity Culture

How Leadership Drives Data Trust Across Your Organization

The best security technologies in the world won’t protect your organization if your people don’t use them correctly. According to recent industry research, human error contributes to over 80% of successful data breaches—even in organizations with sophisticated technical controls. This reality highlights a critical truth: cybersecurity and data trust depend as much on organizational culture as they depend on firewalls, encryption, and monitoring systems.

Security leaders are discovering that implementing advanced architectures like Zero Trust requires more than technical deployment—it demands cultural transformation. The organizations that successfully strengthen their security posture are those that treat cybersecurity as a shared responsibility, not just an IT department concern.

Why Technology Alone Can’t Protect Your Organization

You’ve invested in endpoint protection, deployed multi-factor authentication, and implemented network segmentation—yet breaches still occur because an employee clicked a phishing link, used a weak password, or mishandled sensitive data.

The gap between technical capability and human behavior represents the most significant vulnerability in most organizations. Sophisticated attackers increasingly target people rather than systems. Social engineering attacks, phishing campaigns, and credential theft succeed not because security controls are absent, but because users make decisions that bypass those controls.

Even organizations with mature robust Zero Trust implementations face risks when security culture lags behind technical capabilities.

The Security Leader’s Role in Cultural Transformation

Creating a strong security culture starts at the top. CISOs and security leaders must evolve from technical specialists to organizational change agents who can communicate risk in business terms.

Executive Communication: Effective security leaders translate technical risks into business impacts—explaining how security gaps threaten revenue, reputation, compliance, and competitive positioning. Focus conversations on business outcomes: customer trust, regulatory compliance, operational continuity, and market differentiation.

Cross-Functional Alignment: Security culture fails when cybersecurity is viewed as solely an IT responsibility. Leading organizations embed security awareness throughout operations—from HR’s role in secure onboarding to finance’s responsibility for protecting financial data. When business units view security teams as partners rather than obstacles, compliance improves dramatically.

Leading by Example: When executives follow the same security protocols required of staff—using MFA, completing security training, reporting suspicious activity—it sends powerful messages about organizational priorities.

Building Security Awareness Across All Levels

Effective security awareness programs go far beyond annual compliance training. They create ongoing engagement that builds security mindset into daily work habits.

Continuous Training: Replace annual “check the box” training with regular, bite-sized security education. Monthly phishing simulations, quarterly security updates, and just-in-time training create continuous reinforcement of security practices.

Making Security Engaging: Gamification transforms security awareness from obligation to engagement. Organizations successfully use competitions, badges, and recognition programs to reward secure behaviors. Some implement “security champions” programs where interested employees receive advanced training and serve as security advocates within their departments.

Metrics That Matter: Track meaningful metrics beyond training completion rates. Monitor phishing simulation click rates, password hygiene improvements, security incident reporting frequency, and policy compliance trends.

Zero Trust Adoption: Overcoming Organizational Resistance

Implementing Zero Trust architecture delivers powerful security benefits, but the transition often encounters organizational resistance. Users accustomed to open network access resist additional authentication steps. IT teams worry about support burden increases. Business units fear productivity impacts.

Change Management for Success: Successful Zero Trust adoption requires structured change management that addresses both technical and human factors. Communicate why Zero Trust is necessary using real breach examples and industry trends. Involve stakeholders early in planning to understand workflow impacts and minimize friction.

Balancing Security and User Experience: Modern Zero Trust implementations prioritize user experience through single sign-on that reduces password fatigue, risk-based authentication that applies stronger controls only when needed, and seamless integration with existing workflows.

Communication Throughout: Regular updates about deployment progress, benefits achieved, and issues addressed maintain momentum and demonstrate leadership commitment.

Data Governance Framework That Supports Zero Trust

Strong data governance provides the foundation for effective cybersecurity and data trust.

Data Classification Systems: Implement simple, practical classification schemes—typically three to four levels (public, internal, confidential, restricted)—with clear definitions and handling requirements.

Ownership and Accountability: Every data asset should have a designated owner responsible for determining access requirements and ensuring proper handling. Data owners make risk-based decisions about who needs access and under what conditions.

Integration with Technical Controls: Data governance policies must translate into technical controls that enforce requirements automatically. When users classify documents as confidential, systems should automatically apply encryption, restrict sharing, and implement data loss prevention.

Measuring Cultural Success: KPIs Beyond Technical Metrics

Cultural security metrics reveal whether people embrace security responsibilities.

Employee Security Behavior: Track voluntary security behaviors that indicate cultural maturity. How many employees report suspicious emails? What percentage use password managers without being required? Rising trends indicate strengthening culture.

Incident Response Readiness: Measure how quickly teams detect and report security incidents. Organizations with strong security culture detect issues faster because employees recognize and report anomalies promptly.

Compliance Adherence: Monitor policy compliance across security requirements. Declining compliance rates often precede security incidents and indicate cultural issues requiring intervention.

How Global Asset Supports Your Security Culture Journey

Building strong cybersecurity culture requires expertise that extends beyond traditional IT services. Global Asset’s comprehensive approach combines technical implementation with organizational change management that enables successful security transformation.

Security Awareness Programs: Through our PII Protect program, we provide comprehensive security awareness training that helps organizations strengthen their security culture. Our training delivers engaging content that drives actual security improvements rather than mere compliance checkboxes, giving your team the knowledge they need to recognize and respond to security threats effectively.

Change Management for Zero Trust: Our team provides structured change management support for organizations implementing Zero Trust architecture. We help communicate security initiatives effectively, address user concerns, and design implementations that balance security requirements with operational realities.

Cultural Assessment and Roadmapping: We assess current security culture maturity and develop practical roadmaps for strengthening organizational security awareness. These assessments identify specific cultural gaps and prioritize interventions for maximum impact.

Ready to strengthen your security culture and support successful Zero Trust adoption? 

Global Asset offers complimentary security culture assessments that evaluate current awareness levels, identify specific gaps, and provide actionable recommendations for building security-first organizational culture.